I’m staggered to read that Mozilla tried to advertise the TV show Mr Robot by forcing the install of an add-on. Yes, it was disabled by default, but thats is plainly a crap thing to do. So much for thinking of the community or for acting responsibily.
As reported by Shaun Nichols of “The Register” – Mozilla automatically installed a weird add-on to Firefox on people’s computers – an add-on that turned out to be a marketing promotion for the hit telly show Mr Robot.
The reactions are justified and blunt. Its almost implausible, but happened.
I do not understand how this would have been seen as clever advertising, and was probably damaging to their geek-cred. As if anything the geek audience of Mr Robot tends to be more security and IT sector aware and wouldn’t like the move.
Did the music industry folks love it when U2 brute forced their new album into the iTunes media library? Broadly speaking no; there was a lot of bad press, and apologies.
Mozilla chief marketing officer Jascha Kaykas-Wolff has posted a mea-culpa on the Mozilla blog. “We’re sorry for the confusion and for letting down members of our community,” Kaykas-Wolff wrote.
“While there was no intention or mechanism to collect or share your data or private information and The Looking Glass was an opt-in and user activated promotion, we should have given users the choice to install this add-on.”
The exec also said Mozilla did not sell out its loyalists to a TV network – this was done for free.
“Over the course of the year Firefox has enjoyed a growing relationship with the Mr Robot television show and, as part of this relationship, we developed an unpaid collaboration to engage our users and viewers of the show in a new way,” Kaykas-Wolff explained.
Somehow, that just makes it even worse.
I don’t care that they didn’t get paid, I care that they did it. If fact the did sell out, however their price was exceptionally cheap in dollars, and expensive in reputation damage.
So bye-bye Firefox! You’re done for another few years (or until Chrome does something equally stupid and I’m forced to pick between the lesser of two evils).